The invention of "Made in Italy": From Salone del Mobile to Gio Ponti

As part of the 6th Italian Design Day, Prof. Emeritus Fulvio Irace will be speaking at Liebling Haus about the quality and uniqueness of Italian creativity through the branding “Made in Italy,” given to Italian furniture design by Domus magazine in 1966.

The concept formed at the Milan International Furniture Fair, the Salone del Mobile inaugurated in 1961, and in the 1972 exhibition at the Museum of Modern Art in New York, where curator Emilio Ambasz presented Italian design as a new, radical paradigm for postmodern society.

The event is part of the program for the 6th Italian Design Day, dedicated to the topic Re-Generation: Design and New Technologies for a Sustainable Future and is a collaboration between Istituto Italiano di Cultura Tel Aviv and Liebling Haus.

The lecture is in English.

Program:

19:00 Reception

19:30-20:30 Lecture